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The Mother Of Probiotics
Natasha Trenev, our founder and CEO.
Natasha Trenev has made the advancement of probiotic science her life’s work for over 50 years. Natasha is an industry pioneer and developmental scientist with a passion born from her unique family history, centuries old, rich in the tradition of yogurt and beneficial bacteria cultures.
Her Story In Leading The Way
WHERE IT ALL BEGAN
Joining the family business, I developed Royal Yogurt, a probiotic yogurt line. In 1974, I left to research probiotic health benefits, consulting for yogurt producers and studying scientific literature.
HUMBLE BEGINNINGS
In 1980, I started culturing my own probiotic supplements in a lab, handling all processes from freeze-drying to bottling, with operations run from my home and my husband providing dry ice for storage.
SETTING THE STANDARD
Frustrated by the lack of standards for probiotics, I collaborated with the Natural Nutritional Foods Association (NNFA) to create the NNFA Probiotic Labeling Standard in 1989.
INTERNATIONALRECOGNITION
In 1993, the World Health Organization invited me to speak on probiotics at the Fifteenth International Congress of Nutrition in Australia, where I received a standing ovation, signaling growing recognition of probiotics' benefits in the medical community.
NATREN Continues To Lead The Way!
Probiotic pioneer Natasha Trenev has been committed toformulating and manufacturing probiotics of unparalleledquality for more than 35 years. Natren has willingly subjecteditself to the most stringent international manufacturingquality control process, undergoing extensive testing fromraw materials to finished probiotic products.Your health is that important to us!
